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Itel India
Catalysed by factors such as 4G penetration, affordable data plans and easy access to online resources, rural India, specifically in Tier II & III towns, is quickly becoming a major market for smart devices such as smartphones, accessories, and gadgets. In fact, gaming, video-viewing, social media, content creation (both photography and video-making), fitness as well as online shopping are all becoming increasingly popular in the rural part of the country, especially among the 300 million youngsters in these areas. Also, as per an imobi research, 90% of India will own a mobile phone by 2022, and 60% will use a smartphone by 2025.
In this scenario, as a device brand, the question we often asked ourselves is, “how can itel help the rural market ride the Digital India wave?”
At itel, we truly believe in democratising technology for masses by offering great value in each product we launch. In the past five years, we have seen that our philosophy of launching accessible yet feature-driven mobile phones for all kinds of aspiring Indian consumers has met with roaring success time and again. And now, with the same vision of great value for all, we have launched a wide and varied portfolio of itel smartphones, TVs and Smart Gadgets that are carving their own niche among our audiences, both old and new. Last year, our entry into the Television segment showcased itel’s growth trajectory by elevating from ‘magic in every hand’ to ‘magic in every home’ which showcased our progression by expanding from its already established mobile brand and smart gadgets to the Television segment.
Visit- https://www.itel-india.com/